Privacy policy
Last updated: 22 September 2026
Limit Breaking Athletes ("LBA", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit or purchase from our online store.
1. INFORMATION WE COLLECT
Depending on how you use our store, we may collect:
* Your name and surname
* Email address
* Contact information
* Billing and payment-related information required to process your order
* Information submitted through our contact form
* Information submitted through our BUILD, CUT or RECOMP calculators, including age, sex, height, weight and average daily steps
* Information you provide when subscribing to our email/newsletter communications
* Technical information relating to your use of our website, such as device and browser information, where collected through Shopify or other website technologies
We aim to collect only information that is reasonably necessary for the purposes described in this Privacy Policy.
2. HOW WE USE YOUR INFORMATION
We may use your information to:
* Process and fulfil purchases
* Provide the digital products or services you purchase
* Generate or prepare your personalised LBA system results
* Communicate with you about your order
* Respond to questions and customer-support requests
* Send newsletters or marketing communications where permitted and where you have subscribed
* Improve our website, products and customer experience
* Maintain the security and proper operation of our store
* Meet legal, accounting and administrative requirements
3. CALCULATOR INFORMATION
When you use an LBA calculator, the information you enter may be attached to your order so that we can process the system you purchased and prepare your personalised results.
This may include your age, sex, height, weight and average daily steps.
You should only provide information that is accurate and that you are comfortable providing for this purpose.
4. EMAIL COMMUNICATIONS
If you subscribe to our email list, we may use your email address to send LBA updates, product information, training-related information and other marketing communications.
You may unsubscribe from marketing communications at any time by using the unsubscribe option included in the relevant communication or by contacting us.
5. HOW WE SHARE INFORMATION
We may share personal information with service providers that are reasonably necessary to operate our business, such as ecommerce, payment, hosting, email and technology providers.
We do not sell your personal information.
Where third parties process information on our behalf, we seek to use appropriate service providers and reasonable safeguards.
6. SHOPIFY AND THIRD-PARTY SERVICES
Our store is operated using Shopify. Shopify and other service providers may process information as necessary to provide ecommerce, payment, hosting, analytics, communication or other services.
Third-party services may have their own privacy policies and terms governing their processing of information.
7. SECURITY
We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
8. RETENTION OF INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing services, resolving disputes, maintaining business records and complying with legal obligations.
9. YOUR RIGHTS
Subject to applicable law, you may have rights regarding your personal information, including the right to request access to information we hold about you, request correction of inaccurate information, and object to certain processing.
You may contact us using the details below to exercise applicable privacy rights.
10. CHILDREN
Our services are not directed at children. We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.
The updated version will be posted on this page with a revised "Last updated" date.
12. CONTACT US
If you have questions about this Privacy Policy or wish to make a privacy-related request, contact us at:
**Business:** Limit Breaking Athletes (LBA)
**Email:** [YOUR BUSINESS EMAIL]
**Address:** [YOUR BUSINESS ADDRESS]
For matters relating to South African privacy law, the Information Regulator is responsible for monitoring and enforcing POPIA.